How to get more traffic and clicks in 2021?
1. Keywords Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards. Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became spammy and sites were ultimately penalized by Google’s algorithms. These days, you need to do your research, user a wider variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it. 2. Metadata Building on the foundation laid through keyword research, metadata is not only just as important but is arguably the most direct way you can coax someone onto your website, as it is one of the first things both Google and potential visitors will see. Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through website